Discover the Taste of the Territory
Nestled in the Cilento, Vallo di Diano and Alburni National Park, in the village of Silla di Sassano, Vesuvio Pizzeria & Braceria is a local landmark for lovers of authentic pizza and grilled specialties. To fully enhance its culinary offering and welcoming atmosphere, we developed a comprehensive integrated communication project.
WHAT WE DID
Brand Identity
Business Cards
Menus
Letterhead
Website
Multimedia Galleries
Social Media Strategy
Blog
Photo Shooting
Video Spot
BRAND IDENTITY
The “Vesuvio” logo was designed to embody a pizzeria and grill strongly rooted in the territory—combining elegance with authenticity. A golden line evokes the silhouette of Mount Vesuvius, while the name and the green-gold color palette communicate tradition, warmth, and sophistication. The modern typeface with unique details and an explanatory subtitle complete a clean, versatile brand identity. The communication tone is elegant yet accessible, targeting an audience that appreciates quality and ambiance. The entire brand image was created to ensure visual consistency across menus, signage, and promotional materials.
BUSINESS CARDS
We designed double-sided business cards aligned with the brand’s identity. The front features the logo prominently, with the golden Vesuvio line as a visual signature. On the back, contact information is presented clearly and complemented by a QR code linking directly to the digital menu. Social icons and the brand’s institutional colors reinforce the visual consistency.
MENUS & LETTERHEAD
The menu layout is clean and well-structured, featuring high-quality images of the dishes. The use of green and gold creates visual harmony, while presentation on a wooden clipboard adds a rustic, authentic touch.
The letterhead was designed for internal and official communications, featuring the logo, Vesuvio’s graphic line, and ample space for content—elegant and functional, reinforcing the professional identity of the business.
WEBSITE
The website www.vesuviosilla.it was designed to be user-friendly and informative. Visitors can explore the menu, learn about the restaurant’s history, and book a table with ease. We also implemented digital menus accessible via QR code—a modern, hygienic solution to browse the food offerings.
social media strategy
A tailored social strategy was developed for Instagram and Facebook to enhance brand identity and build community engagement. The plan focused on showcasing specialties, highlighting quality through posts and reels about preparation and service. Polls and feedback prompts encouraged interaction, while take-away and online menu promotions used effective calls to action. We also created emotional posts centered around conviviality and the joy of gathering around the table. The visual style remained elegant and consistent with the brand—welcoming and inspired by tradition.
VIDEO SPOT
We produced an emotional and authentic video spot for Vesuvio Pizzeria & Braceria, designed to highlight the essence of the venue through impactful visuals and immersive storytelling. The video focuses on the full Vesuvio experience: handmade pizzas at every stage, grilled meats, and the warm atmosphere both inside and outside the restaurant. The goal was to convey the quality of the ingredients, attention to detail, and the pleasure of shared meals. This content was created to strengthen brand identity, increase online visibility, and attract new customers through a direct, emotional, and memorable visual language.
