From protection to tailor-made style
Founded in 1989 as a family-run business specializing in tarpaulins for industrial vehicles, Cavallo Teloni has grown into a benchmark company in the outdoor covering sector: awnings, tensile structures, pool covers, sails, bioclimatic pergolas, and customized solutions. All products are CE certified and entirely Made in Italy, blending artisanal tradition with technical innovation. Today, the company combines reliability, design, and functionality, supporting every project from concept to tailor-made realization.
what we did
Cavallo Outdoor Solutions – Brand Identity
Catalog
Sweatshirt
Keychain
Website
BRAND IDENTITY
For Cavallo Outdoor Solutions, we developed a brand-new visual identity: fresh, elegant, and lifestyle-oriented. This brand was created to represent the division dedicated to outdoor coverings, telling a story of innovation and versatility with a modern and distinctive graphic language. The logo, color palette, and typography convey reliability and sophistication, projecting the company towards new markets and audiences. The result is a consistent and recognizable ecosystem across every channel and touchpoint.
Catalog
The printed catalog was designed as both a practical and refined representation tool. Its graphic layout, aligned with the new visual identity, ensures clear and straightforward consultation, while images and technical sheets highlight the quality of the products. More than just an informative resource, it is a support tool that communicates professionalism and strengthens the connection between digital and traditional communication.
Merchandising
To further consolidate the brand’s identity, we created simple yet strategic branded items: a sweatshirt designed for the team to foster belonging, and a keychain as a practical, immediate brand vehicle. These accessories extend brand recognition and reinforce the perception of a solid, approachable, and easily identifiable company.
Website
The website was designed as the digital hub of corporate communication, aimed at presenting products and services clearly and effectively. A fluid and intuitive navigation, combined with a clean, modern design, highlights visuals and descriptive content. The platform translates Cavallo’s elegance and solidity online, offering users a comprehensive point of reference that is both technical and emotional.
