Sporting passion with deep roots
Founded in 1925, ASD Buccino Volcei embodies the popular spirit of football in Campania. Based in the heart of the Vallo di Diano, the club reflects the soul of a close-knit community - where sport becomes a vehicle for values, pride, and belonging - while pursuing an ambitious vision that aims ever higher. After a season rich in sporting triumphs, the club continues to represent its territory and team spirit, driven by visionary leadership and a winning attitude that grows stronger year after year.
WHAT WE DID
Brand Refresh
T-shirt
Badge
Banner
Branded Can
Official Website
Social Media
BRAND IDENTITY
The rebranding of ASD Buccino Volcei gave new identity and visibility to a legacy spanning nearly a century. The renewed logo and visual image established a strong graphic sign capable of conveying values such as inclusivity, ambition, territorial connection, and team spirit. The color palette and symbols were designed to be instantly recognizable and consistent across all channels: from the stadium to digital communication, from supporters to sponsors. A visual repositioning that embraces tradition while reinterpreting it with a contemporary, dynamic language.
Graphic Design
The merchandising created for Buccino Volcei transforms practical items into symbols of shared pride. Branded T-shirts accompany fans and players in moments of unity. Badges, small yet powerful, become tokens of identity to be worn with pride. The banner amplifies collective pride during matches, visible and impactful on the sidelines. The branded can, an original and modern gadget, captures attention and carries the club’s brand into informal contexts - strengthening its presence beyond the pitch.
Website
The website was created as the club’s digital mirror: a news section covering the latest matches, a team page introducing the squad, an updated calendar, and a community contact hub. With a responsive design, intuitive navigation, and strong visual storytelling featuring match photos, fields, and supporters, the site is a space where passion becomes information and the team presents itself in its distinctive identity.
social media
Social media management was designed as a bridge between the team and its community: daily updates, behind-the-scenes content, match results, player spotlights, and moments of club life became authentic and engaging content. Regular posts alternated highlights, stories, customized graphics, and live updates from the field - strengthening ties with supporters, attracting new members, and providing visibility for sponsors. A strategy that nurtures belonging, enhances brand visibility, and keeps the team alive well beyond the final whistle.
