Identity, music, and tradition that ignite the territory
Fasanella Fest was born in Sant’Angelo a Fasanella as a cultural and musical event that blends spirituality, nature, and conviviality. A festival weaving together legends, traditional cuisine, and live performances, transforming a village in the heart of the Alburni mountains into a stage for authentic experiences. Three days of concerts, tastings, and outdoor activities created an event that attracted thousands of people, enhancing the territory through a contemporary narrative deeply rooted in its history.
what we did
Brand Identity
Tote Bag
Food Stands
Signage Arrows
Menu
Event Map
Posters
Badges
T-shirts
Billboards
Social Media
BRAND IDENTITY
The Fasanella Fest brand was designed to synthesize local identity with evocative power. The central pictogram, created by merging two mirrored “F” letters, represents an angel taking flight - a direct reference to the legend of the Cave of Saint Michael the Archangel. The typography, with its subtle wave-like forms, recalls the surrounding natural elements - water, cave, and mountain - making the logo authentic and tied to its landscape. The color palette completes the story: petroleum blue for depth and authority, vibrant fuchsia for energy and modernity, and dark gray for stability and elegance. A contemporary visual identity capable of turning symbolic values into an instantly recognizable graphic sign.
Graphic Design
The coordinated graphic system made the festival visually distinctive and immersive down to the smallest detail. From posters to billboards, from event maps to directional signage, every medium was designed to guide and engage the audience. Menus for the food stands and staff badges contributed to an organized, consistent experience. Branded T-shirts and tote bags reinforced a sense of belonging and became keepsake items. Even the food stands were visually aligned, amplifying the event’s energy and transforming the entire village into a coordinated stage.
social media
The social media strategy was the key to amplifying the festival’s reach. With an editorial plan spanning teasing, promotion, and live coverage, the storytelling alternated between emotional, informative, and interactive content. Reels, Stories, teasers, and user-generated content fueled constant engagement. A geo-targeted advertising campaign further expanded visibility, reaching impressive numbers. The result: a digital strategy capable of transforming a local event into a viral phenomenon of participation and territorial identity.
