Technical Identity, Digital Strategy, and Over 20,000 Products Online
For FornituraIdraulica, we handled the brand’s full development—from visual identity to e-commerce implementation and digital communication strategy. We created a technical yet accessible brand identity and built a Magento-based e-commerce platform with over 20,000 ready-to-ship products and automatic price list updates. The social media communication is clear and functional, combining educational and promotional content to drive traffic, boost conversions, and build a strong, long-term online presence.
WHAT WE DID
Brand Identity
Business Cards
Letterhead
Merchandising
E-commerce Website
Social Media Management
Blog
BRAND IDENTITY
The brand was created to convey reliability, clarity, and technical expertise. The name is direct and functional, while the logo visually represents the concept of “hydraulics” with a stylized “F” integrated into a circular shape resembling a pipe fitting. The chosen color palette—technical blue and neutral gray—conveys professionalism and trust, ideal for a B2B audience yet accessible to private customers. The entire identity is built to be strong, recognizable, and adaptable across digital and print media.
PROMOTIONAL MATERIALS
All visual materials follow a practical yet elegant design. From business cards to social templates, each piece maintains brand consistency: a clean layout, blue dominance, soft curves, and a modern font that inspires confidence. The business card was specifically designed to be recognizable, professional, and easy to use, with the circular logomark ensuring visibility even at small sizes—ideal for trade fairs, shipping, or direct client contact.
WEBSITE
The fornituraidraulica.com e-commerce site was built on the Magento platform to ensure a smooth and professional shopping experience for all users. With over 20,000 products ready for delivery, the site offers intuitive navigation and advanced filters for efficient browsing. An automated synchronization system with supplier price lists ensures real-time updates on prices and stock—eliminating the need for manual updates. The design is responsive, with an optimized checkout experience—resulting in a solid, high-performing platform aligned with the brand’s identity.
social media
We developed a clear, helpful, and visually consistent social media strategy for fornituraidraulica.com. The tone of voice is simple and direct—meant to inform end users and offer added value to professionals. We created content answering common questions (e.g., “Why are pipe insulations important?”), product highlights, educational posts, and seasonal promotions. The visuals maintain a clean, technical look, with a consistent palette, readable fonts, and effective calls to action. Every piece of content is designed to build trust and encourage purchases on the website.
