Artisanal elegance in every detail
Anita Cantelmi embodies the role of hair designer with sensitivity, creativity, and a refined aesthetic vision. Her salon was born from a sophisticated concept of beauty applied to hair, where every cut, color, and style is tailor-made to enhance the unique identity of each client. Her approach blends attentive listening, skilled craftsmanship, and a refined artistic sensibility, transforming hairstyling into a true form of self-expression.
what we did
Brand Identity
Vouchers
Packaging
Branded Uniform & Brush
Roll-up Banner
Social Media
BRAND IDENTITY
The brand identity for Anita Cantelmi Hair Designer was crafted with precision: an elegant logo, a sophisticated color palette, and a distinctive visual mark inspired by contemporary art and refined minimalism. The coordinated image reflects aesthetic care, discreet professionalism, and a personalized vision of beauty - remaining instantly recognizable across all materials and communications.
Graphic Design
Graphic materials and branded items extend the salon’s identity into tangible experiences. Vouchers were designed as refined gifts, immediately conveying quality and elegance. Packaging continues the visual and tactile storytelling, evoking care and originality. The branded uniform becomes a distinctive symbol of professionalism, while the personalized brush transforms a daily tool into a brand statement. The institutional roll-up visually showcases the salon with clean, sophisticated lines designed to capture attention.
social media
Social media management focused on refined visual content: transformation stories, techniques, salon atmosphere, and curated details. Facebook and Instagram were used to share hairstyles, behind-the-scenes moments, and an emotional, engaging feed - building a consistent visual narrative aligned with the brand’s style while connecting with both loyal followers and potential new clients.
