Culture, music, and performance in the heart of a UNESCO heritage site
Certosa Village was created to transform the Certosa di San Lorenzo in Padula - one of the largest monastic complexes in Europe and a UNESCO World Heritage site - into a summer arena for cultural and musical events of the highest caliber. A festival that brings together nationally acclaimed artists, territorial promotion, and an integrated communication strategy designed to generate real impact on both audiences and the region. A project that positions itself as a new cultural hub in Southern Italy, a bridge between past and future.
what we did
Brand application and coordinated image
Cup and coaster (design)
Invitation
Badge
T-shirt
Directional signs
Billboards
Roll-up banners
Posters
Ticket
Event Map
Official Website with Program, Guests, and Blog
Social Media
DEM & Newsletters
BRAND IDENTITY
Starting from a pre-existing mood, we developed a complete and consistent visual identity applied across all festival tools. Designs were created for invitations, badges, tickets, maps, and signage, as well as communication supports such as roll-ups, billboards, and posters. Even objects like cups, coasters, and T-shirts were graphically designed, reinforcing the event’s visual impact and giving tangible form to the brand identity. Each element was conceived to make the Village immediately recognizable and memorable.
Digital Marketing
The digital strategy combined editorial planning, advertising, and email marketing. Social media management followed every phase of the event: from teasing to promotion through to live daily coverage. During the festival days, real-time Stories, photos, and videos captured every moment, with recap posts published the following day to maintain attention. Immediate Reels and narrative-driven content gave rhythm to the storytelling, turning social channels into a parallel stage.
At the same time, newsletters provided timely updates on program details, news, and logistics, establishing a direct connection with the community. The work also extended to organizational support: from the event map to collaborating on food area management, every detail was handled to strengthen the audience’s overall experience.
website
The official website was designed as the festival’s digital hub, with dedicated sections for the program, guest artists and their biographies, the location, and a blog. A responsive and elegant platform that made all logistical and narrative information easily accessible, guiding the audience from discovering the artists to purchasing tickets. More than just an informative tool, it became an experiential space capable of translating online both the prestige of the Certosa di Padula and the contemporary energy of the festival.
