Contemporary taste in the heart of Geneva
L’Aurora Italian Place defines itself as a magical spot in the heart of Geneva, where traditional Italian cuisine is reinterpreted with a refined, contemporary flair. A gastronomic experience born from passion for raw ingredients and attention to detail, all immersed in the warm elegance of Swiss urban life.
what we did
Brand Identity
Menu Design
Chef’s Hat
Business Cards
Website
Social Media
BRAND IDENTITY
The visual identity project blends Italian culinary tradition with the modern elegance of Geneva. The new brand identity is built on carefully crafted graphic elements, colors that evoke authentic flavors, and a logo that balances warmth with contemporary aesthetics. This coordinated image extends across distinctive elements—from the chef’s hat to the business card—redefining the restaurant’s identity as a synthesis of taste, hospitality, and style.
Graphic Design
The menu design acts as a micro-universe of flavors: refined layouts, harmonious color palettes, and a balance between photography and text. The branded chef’s hat, as an extension of the visual style, represents coherence and professionalism in the kitchen. The business card, elegant and understated, condenses the brand’s visual inspiration into a small format—transforming into a distinctive sign to leave on the table or carry in a pocket.
website
The website was designed as an elegant and intuitive showcase: inviting, with evocative graphics, smooth navigation, and a structure that highlights the dishes, the atmosphere, and the wine selection. A responsive interface, flawless on both mobile and desktop, guides visitors through the menu, story, reservations, and ambiance—offering a sensory experience even before stepping inside the restaurant.
social media
Social media management has shaped a contemporary visual narrative for the restaurant. Artistic imagery, special events, daily dishes, and authentic gastronomic moments engage both new and loyal audiences. Facebook and Instagram operate as channels of seduction and discovery, amplifying the refined, vibrant identity of the brand.
