The art of tailor-made surfaces
With over fifty years of history, Pavimele has become a national reference point in the world of surface design. Born as a family business and steadily grown, the company has successfully combined artisanal expertise with technical innovation. Its core business spans resin, PVC, LVT, and cement flooring, as well as grinding, waterproofing, and restoration of fine materials. Every project is approached with sartorial care, transforming raw matter into an aesthetic and functional element that enhances its environment. Tangible results—thousands of square meters completed and hundreds of loyal clients—testify to a journey built on reliability, precision, and constant evolution.
what we did
Product Catalogue
Branded Cap
Keychain
T-shirt
Branded Bucket
Corporate Website
Catalogue
The printed catalogue represents a tangible extension of Pavimele’s world. An editorial project designed to make technical complexity accessible, transforming it into a visual and functional narrative. Each page alternates evocative imagery, project photography, and descriptive sheets, within a layout that emphasizes order and clarity. The graphic structure mirrors the visual codes used online, ensuring continuity between digital and physical touchpoints. This tool becomes a true working companion for architects, designers, and clients, offering a complete yet refined overview of Pavimele’s offering.
Merchandising
The creation of a branded merchandising line was aimed at reinforcing brand recognition beyond formal contexts. Caps and keychains translate the company’s graphic identity into practical, easily recognizable accessories designed for everyday use. T-shirts strengthen team cohesion, providing uniformity and professionalism in operational contexts. Even the branded bucket—conceived as a practical, functional object—becomes a vehicle of brand awareness, thanks to personalized design consistent with the overall identity. Together, these items consolidate brand presence, creating stronger and more lasting connections with clients, partners, and collaborators.
Website
The website was designed to narrate Pavimele through a visual language that is clear, elegant, and functional. The digital project focused on a simple and linear user experience, guiding visitors across the different types of flooring and services. Each section was created to ensure immediacy of consultation, giving space to project images and technical descriptions. The company’s identity emerges through a design that conveys solidity, rigor, and attention to detail. The result is not only an informative platform but also a digital space that communicates Pavimele’s philosophy: quality research, customer care, and technical mastery.
